This project is in collaboration with multi-platinum, international, chart topping, female music group, Danity Kane. The group originally formed on MTV's hit series "Making the Band" and signed to Bad Boy/Atlantic Records in 2005 under the direction of Sean "Diddy" Combs. Since then they have gone on to have successful solo careers while keeping their group alive.
“Neøn Lights” is the group’s first new song in 5 years. The single cover and campaign was conceptualized between the 3 band members and myself. They were photographed wearing jewels, and then were digitally given neon buzz cuts. We then decided to includes layers of texture to help bring a more urban and gritty aesthetic.
Work can be seen on: @aubreyoday | @shannon_bex | @dawnrichard | @danitykane
Social media web post used by Aubrey O'Day
Social media web post used by Dawn Richard
Social media web post used by Shannon Bex
Graphics created to post online, to help aid in promotion of the new songs release.
Social media web post utilized by the group.
Graphic created for promotion of the new songs released.
This was utilized in a 3 square horizontal grid on Instagram
This was utilized in a 3 square horizontal grid on Instagram
These hats were created exclusively for the sold out Danity Kane show at Irving Plaza in New York City on June 27th, 2019.
Motion graphic video used on social media to advertise the release of the new song in a unique creative way.
Visual graphic video used on social media stories to advertise the release of the new song in a unique creative way - this would also be accompanied by a swipe up feature that would link them to the song.
